Fraley Carlton, MBA. AIF®, CWS®

For over two decades, Fraley has specialized in providing independent advice to ensure clients achieve their financial goals. With an MBA in Finance from UAB’s Collat School of Business and a BS in Psychology from Birmingham-Southern College, she believes wealth management, financial advising, and stock and bond analysis is just as much about people as it is about money and markets. 

In 2016, Fraley founded Pentas Wealth Management and affiliated with Raymond James, after a successful career with industry-leading investment firms. As a Private Wealth Advisor and Certified Wealth Strategist®, she offers comprehensive financial planning and wealth management services to affluent, high-net-worth, and ultra-high-net-worth clients.  Fraley serves a diverse clientele of individuals, families, and institutions interested in saving and investing for a secure financial future. She builds strong, lasting relationships with her clients and delivers exceptional service and accessibility.

Using a disciplined approach to planning, Fraley begins by determining current financial state, as well as financial blind spots. After careful analysis, she creates client specific strategies for building wealth and achieving fiscal goals. Fraley believes in an active review process and is proactive about making necessary adjustments as clients move through different stages of life.

Fraley currently serves on the Raymond James Women’s Advisory Council*, and she was named to the Forbes Top Women Wealth Advisors Best-In-State list (2020, 2022, 2023, 2024, 2025), and AdvisorHub’s 100 Women Advisors to Watch (2024).

Outside of work, Fraley is the mother of two wonderful daughters. She currently serves as the Chairwoman of the Colquitt County Arts Foundation and on the boards of the Community Foundation of South Georgia, the Volunteer Arts Alliance, and the Boys and Girls Club of Moultrie/Colquitt County.

Raymond James is not affiliated with any of the organizations mentioned above.

Private Wealth Advisor is a designation awarded by Raymond James to financial advisors who have demonstrated mastery in anticipating and managing the expansive financial needs of high-net-worth individuals, families and organizations.

* Membership is based on prior fiscal year production. Requalification is required annually. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of an advisor’s future performance. No fee is paid in exchange for this award/rating.

 The 2025 Forbes ranking of Top Women Wealth Advisors Best-In-State, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. This ranking is based upon the period from 9/30/23 to 9/30/24 and was released on 02/11/2025. Research Summary (as of February 2025): 48,220 nominations were received and 2,436 women won. This ranking is not indicative of an advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its financial advisors or RIA firms pay a fee in exchange for this award/rating. Compensation provided for using the ranking. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/lists/best-in-state-women-advisors/?sh=64b505e81d11 for more info.

2024 AdvisorHub 100 Women Advisors to Watch, is based on the period from 12/31/2022 – 12/31/2023 and was released on 6/20/2024. 1,816 nominations were received, and 100 advisors won. Neither Raymond James nor any of its advisors pay a fee in exchange for this award. More: https://bit.ly/3QGMWj9.